It is no more a matter of 100 crore! The stakes have gone higher, as it has turned out to be the case in the year gone by. With Aamir Khan and Shah Rukh Khan speaking the language of 200 crore and above, Salman Khan would be looking at making an entry into the 'Exclusive Club' with Jai Ho.
"The good thing is that he was off the big screen right through 2013 but his small screen stint with 'Big Boss' as well as many appearances and dos ensured that he was never off the sight," says an insider, "He won't have to form a re-connect with the audience and now it has to be seen how far does Jai Ho go in theatres."
With five back to back centuries behind him and one near double hundred as well, Salman has been enjoying a dream run right from the days of Dabangg to Dabangg 2. With Ready, Bodyguard and Ek Tha Tiger as super-successes as well, Salman is also on the verge of a double hat trick with Jai Ho.
"With Dhoom 3 crossing the 250 crore mark just in India (and the Hindi version) and Chennai Express passing the 225 crore milestone as well, Aamir and Shah Rukh have upped the bar. Jai Ho is a huge release no less for Salman Khan, considering the fact that it deals with 'aam aadmi' hitting back on the corruption, something which is the prevalent mood in country's political and social scenario as well," the insider adds.
With a fortnight to go for the film's release, Salman is keeping a close tab on the film's hype.
"Eros is bringing the film and they have massive plans to give it a huge release. Moreover, its timing couldn't have been better since it releases on the Friday leading to Republic Day. The film makes a strong social statement as well and a lot would be heard on these lines in days to come," the source adds.
While that happens, it would be interesting to see how Jai Ho scores at the box office, with Salman Khan not just extending his hit run but also giving tough competition to the other two Khans right through the year with Kick as his next release this summer.
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